1,991,169 is the number of Likes on Skullcandy's facebook page. It is growing at a pretty good rate. It will break 2 million before the quarterly conference call. I bet that they'll mention it on the call. This is a testament to the brand's strength. The larger it grows the more the growth will feed upon itself. Facebook followers are a free target audience. This is all good for Skullcandy.
It has been the same number for months (about 1.9 million) Beats has 6 million likes. Average posting by SKUL is lucky to get 50 likes. I have friends on Face Book that get more likes on their posts sometimes. Usually 5 or 6 comments on each post like "first to reply" There posting use to get much more attention. IMO.