I don't see the shorts worrying unless the share price goes to $15-$20. Most of them are way in the money. Why panic and shoot themselves in the foot?
Now if the stock *does* run to $15, then it becomes really interesting. At that point it's probably fully valued (at least) but you do have the potential for a run ... well a run that today would sound totally impossible.
But only if it gets up to $15-$20 some other way. The shorts aren't going to help us wipe them out.
Shorts are the smartest investors. They know what they are doing. They already covered half of they position. As soon as retail investors will stop panic and sell, the stock will go higher, much higher. Shorts hope to wear down retail investors, so they would sell everything on a small move higher. Then the stock will go higher and higher for no reason and retail investors will start selling short and then the stock will go higher to absurd levels driven by shorting retail investors. Those who short right now are very knowledgeble. Retail investors only know p/e less then 10 buy, more then 100 short.
There is no reason to not authorise the spring that will propell stock higher. My only concern is that they can significantely reduce future earnings estimates to $0.50-$0.90 range, that would put some uncertainty.
otherwise their product is great, people love it, name is getting more and more recognized