They just released their 2.1 packaging on FaceBook. Same packages, just a "Splash" of color (one color only) per style. They paid someone to come up with that!? (as Alden said was a waste). I agree they need to get into multi colors/designs and differentiate themselves. Hope they hit that objective ASAP. That will drive some point of purchase sales.... I always hated the 2.0 packages. They use to be bold and stood out.
Mike they should allow me to design the packaging, how about putting pictures of certain people who are all ready on the payroll. Kate would be my first choice in full SI attire (surprise). I volunteer to help with the shoot and will work for free.
RJM... Either of us could do a better job! Yes Kate and others would be great on the package, but unfortunately that would add endorsement fees for the likeness. Yes I would like to photograph Kate as well :)
That 2.0 (Black/White) was an attempt to cut packaging cost if you remember. It killed them on visibility. You go into a store like Best Buy and see a sea of bright colored multi graphic headset packages and a couple of Hesh and Aviator plain box's hanging there. I was suspect that that was killing them and Alden confirmed it. The new 2.1 is almost as bad. Hope he cracks the whip on the 2.2 refresh ASAP!,,, Priority number one in this competitive market.... Urgggg. A complete cluster #$%$....