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Skullcandy, Inc. Message Board

  • deanmortensen deanmortensen Mar 8, 2013 5:45 PM Flag

    Rick Alden has grabbed the reins...

    ...and I expect him to quickly make marketing, packaging, product development and strategic changes which will produce positive long-term results. Rick Alden has a long-term perspective, and his immediate goal is to quickly get the company back on track in terms of product innovation and product positioning. He also has initiatives underway to expand into new product categories which should eventually drive organic growth. As owner of over 900,000 shares of SKUL stock, Alden has a personal financial stake in the company, and his interests are effectively aligned with shareholders. Nobody understands the company better than Rick Alden, and although the next couple of quarters could be rough sledding for shareholders, I expect his turnaround plan to succeed. And, he's ready to work 80+ hour weeks to make sure it does succeed. It's a personal thing with Alden. He just couldn't bear to stand by and watch while the former CEO took the company in the wrong direction.

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