Another potential revenue stream for Skullcandy that nobody thought of? These complimentary services are great as they can market it to their existing customers without any additional marketing spend. Basically free money.
As Blake said in my favorite movie, "They're sitting out there waiting to give you their money. ... Are you man enough to take it ?"
What is it going to be, Rick Alden??? Pandora? Spotify? Sony?
Theres also enough people literally begging for Skullcandy car stereo speakers and equipment on their Facebook. Time to leverage this hot brand through licensing. Zero up front investment and a huge cash inflow.
I'm starting to think that Andrus must be a stoner, cause how he could he have possibly messed up such a good thing?
I'm not sure, and my comment was more tongue in cheek than serious. However, the more I think about it though, Andrus had a focus on the technology. Supreme Sound etc... The QUALITY of Skullcandy products exponentially increased during his tenure. Under the early Alden regime, the product quality was pretty bad and now its really good. From what I hear the Crusher is absolutely incredible as far as sound quality, while the old Alden Skullcrusher was terrible. However, with that said, Alden is going to bring cool back to the brand. Andrus and his dull packaging and overspending on everything from R&D to a ridiculous amount of SKUs got this company to where it is today forced to lower guidance and 'reset'. I think this is the best thing that ever happened to the brand as now they have the best of both worlds, product performance and awesome branding.