This stock has went down in a bull market. If this market has a correction, this stock will fall father. This would probably be a good stock to short when the market turns. They lost money last quarter, it's a fad product and the stock lost ground in a bull market. Yep 3 strikes.
It only went down because it went up by 17% in 7 days and was due for a correction, the same as Apple after hitting 465. It may also be partially due to options expiration tomorrow. Consider yourself lucky to get SKUL at this price. It will be back up tomorrow or Monday. Look what happened to Apple after it bottomed today.