Skullcandy is headed to Walmart. I so hope that Walmart starts hawking Skullcandy before the holiday season rather than after. This has got to be a game changer for Skullcandy. Even a small daily sales volume per Walmart location will make a huge impact on the top and bottom lines. Walmart has something like 3000 stores.
I don't think that Walmart is such a curse as you make it out to be. Walmart carries plenty of great high quality products of highly successful companies. I do not like shopping at Walmart, but tens of millions of Americans do so regularly.
You know which ethnic group loves Skullcandy the most? African Americans. Look at twitter. You will see who loves their Skullcandies. Where do the vast majority of African Americans shop? Walmart. Certainly every ethnic group will buy Skullcandy at Walmart, but this deal will bring the product in front of those who love it most. All too often with headsets people simply choose what to buy from among the selection available where they shop. This deal will bring the product right in front of their most active audiences.