Hoby's move away from reliance on the Big Box stores is being confirmed this morning. BBY shares are being hammered after reporting abysmal sales. Skullcandy has already taken the hit there (as reported over and over on this board) for over a year now. This move into specialty brand stores and out of the likes of RSH and BBY (and never netting the off price Walmart channel) have been in play for awhile now. I view it as positive. We already know that they have taken a revenue hit this year. Well done sir!