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Dr Pepper Snapple Group, Inc. Message Board

  • A Yahoo! User Jan 28, 2013 1:42 PM Flag

    international expansion

    Given the massive size of the product portfolio of this company, why hasn't it explored the acquisition of an asian brand name to kickstart brand awareness of its other sodas and drinks in developing, larger markets?

    Hormel foods bought Skippy peanut butter so it could sell SPAM in China, where Skippy is the leading brand of peanut butter. It would take some creativity, but launching Dr. Pepper in China via an already known brand with distribution channels in place would be very enticing.

    Sentiment: Buy

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