Did you visit any sporting goods outlet at all? Have you watched any sporting event? UA is on T.V. all the time, fore ground, back ground, spectator, and commentator. If you see it that much someone is buying the brand. Revenue will be up more than expected.
schnoidneeded, I'm as bullish as they come but I took 19% off the table myself yesterday to create breathing room come earnings. Yes, UA is doing great but make sure you leave yourself room. The market can do anthing in the short term and the price action of UA lately signals to even myself either stagnation or sell-off going into earnings. It is a tough economy out there and UA has gone up a lot. It is only normal for people without the same conviction to take profits. I believe there are more people left to take profits. Just a feeling. That is why I created some breathing room to buy abck if it does go down and ride up if it goes up.
Do not play over your head. Let Deckers be a lesson to all. Anything can and will happen.