Hope it gets them huge exposure but everything and the kitchen sink is baked in and then some to the stock.
I myself honestly went on the site today, needed new footwear, could not find a single piece that interested me and I am not a picky guy. Went to new balance' website, found exactly what I wanted in 3 minutes.
This is the problem and the bubble I speak of. I invested for the last two years along with others thinking that the problem I just mentioned above would no longer be an issue. The stock reflects this. Hence, bubble. The fact that no one else seems to even get what I am talking about speaks volumes.