IS WAG CRAZY GOING TO EUROPE TO SELL LIPSTICKS AND PERFUME?
The American product(s) that I can think of that Europeans like is Harley Davidson and Disney Land. Guess Wag had to do something to save face as they were losing (and continue to lose) all those customers due to their express scripts debacle.
Several reasons they went to Europe, it now has a presence in emerging markets throughout the glode, they will keep the name familiar and sucessful in the area Boots, well know for those who travel. They will also put heat on companies like Express Scripts for better barginning power. I enjoy the dialog you usually present, but do your due dilgence prior to comments, Question? do you know how many distrubtion centers they now possess in Europe, if you cannot answer the question quickly, you need more research. OK to support Rad,but at least have a clue as to what they must overcome to be succesful.