Can't argue with that. Prices, as well a respect for customers and stocked shelves, as well as the ability to check out and not stand in line are important to the consumer. A two week vacation can go by in the blink of an eye, but when you wait in line at a store or stand in line to wait for a microwave at work 5 minutes seem like forever. Even in a week economy people have to eat. Its comes down to where the consumer decides to spend their money.