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Unilever PLC Message Board

  • consumer_affairs_legal consumer_affairs_legal Apr 29, 2009 4:53 PM Flag

    Supervalu and Unilever

    SVU ( third largest grocer and second largest food distributor) has taken grocery distribution to TWO levels. The save-a-lot stores work off dated product at discount prices with union concessions for labor and they compete head on with Whole Foods in the high end "organic" food concept.
    Unilever saw this coming and participates with SVU dual levels, both high end and low end.
    Combined with holding higher retail prices in the general market, but couponing and BOGO with the chains, Unilever has now decided to take market share.
    This is incredible, their use of pricing power, combined with premium brands and serious customer loyalty is the formulae for success.
    When this econony of the world turns to strenght, look for UNILEVER to become stronger and more profitable than ever before.

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