SVU ( third largest grocer and second largest food distributor) has taken grocery distribution to TWO levels. The save-a-lot stores work off dated product at discount prices with union concessions for labor and they compete head on with Whole Foods in the high end "organic" food concept. Unilever saw this coming and participates with SVU dual levels, both high end and low end. Combined with holding higher retail prices in the general market, but couponing and BOGO with the chains, Unilever has now decided to take market share. This is incredible, their use of pricing power, combined with premium brands and serious customer loyalty is the formulae for success. When this econony of the world turns to strenght, look for UNILEVER to become stronger and more profitable than ever before.
consumer, welcome to the crazy-board, dry humor welcomed. I actaully got dragged into a save-a-lot store in Florida and, you are right. The retail concept is VERY GOOD. It allows premium products, close to expiration to be super-saled...if that lakes sense to you..then you belong here! I liked the concept so much, I bought a few shares of the parent, SVU.
DCP, first and foremost, Unilever gets little to NO media coverage in the states. Most folks have no clue what UL owns...and yet their house is full of UL products. UNILEVER USA does not cater to the press, they placate the large funds that own UL ADR. So, jumping in front of the news cameras will not happen. Second, the conversion, the dual HQ, the UN/UL oddity and the US$ strength (albeit temporary). Third, the media "hype" over private label killing branded premium product. This is just NONSENSE that makes a news story "saleable" to the "gullible". Unilever makes a lot of store brands and so-called "poor people" products.
Conclusion: Unilever is THE diamond in the rough. Collect the fat divie while you wait for the rest of the idiots to "catch on."
Good luck, calm down and have a orange Popsicle! The puns are hysterically "corny"...buy "em and you'll catch my humor!