Of course the market's not always wrong. As often it's right. Maybe more often. But when the market is more or less right, I don't know how to make money by buying the stock. Could go up, could go down. I get the hype about the same time as other small fry.
Also, I'm not talking about NITE when it was cheap. I'm talking about how it fell from a very expensive $40 to a still-too-pricey-for-me $7 in a couple of years. And, in the NITE case, that could be read very plainly in the cards at least two years before it really came to pass.