to have the market. This is emphasized by the recent legal loss to NLS, where they tried to stop selling of a machine similar to bowflex.
The idea that NLS has a valuable franchise, at this point, is laughable, because it fails that test by any reasonable standard. Customer loyalty? Repeat purchases? Both of those are dead negatives, AND THERE IS VERY STRONG REASON TO BELIEVE THEIR REVENUES ARE NOT ONLY CONTRACTING, BUT WILL CONTRACT MORE RAPIDLY AS LOW-PRICED COMPETITION FIRST DESTROYS THEIR MARGINS, THEN DRIVES THEM NEGATIVE.
NLS is a company based on "cross-over glamour --- they managed to transfer some of the original admiration-based buying of the Nautilus cam machines to bowflex. This era is now at an end. And there is very little reason for any company to consider buying NLS.