Those trying to "manage" the trading of this stock have spent considerable capital today, trying to get a round of short-covering. It confesses volumes that this is the ONLY way they can hope to see the stock go up, even marginally.
Alas fr' hucksters, much of the short interest is in "investment" positions. A fair number of traders left at 12.
But of course the main thing is that the chart is so extreme, and the threat posed by management's track record and upcoming earnings so clear, that shorts are not much worried.