*DJ Icon Health & Fitness: Crt Finds Nautilus Falsely Advertised Its Bowflex Exercise Machine
(MORE) Dow Jones Newswires
January 13, 2005 13:50 ET (18:50 GMT)- - 01 50 PM EST 01-13-05
Yeah, pretty much. On paper it's a public company but they report only 1000 shares of common stock, all owned by HF Holdings, Inc. HF Holdings, in turn, does not appear to file with the SEC at all.
Here are Icon Health and Fitness' SEC filings.
Icon's latest annual report:
ICON is a privately held company. The Hoover's site provides some info. but more revealing is the link on the left of the page to SEC filings.
Very misleading! Almost recalls the days of 2003, when we had quality disinformation from real two-fisted, fire-breathing pumpers like indian4874
Hang in there hillbillythekid77 , you'll figure out something.
Very misleading! Almost recalls the days of 2003, when we had quality disinformation from real two-fisted, fire-breathing bashers like technically_speaking.
Hang in there rjr, you'll figure out something.
You're right... Nautilus did go bankrupt... However, that was not this company, but rather Direct Focus picked them up after their bk...
What NLS has to offer, is quite simply... no debt, with a diverse line of fitness products and marketing schemes, and some incredible brand names...
I started a thread on a message board with just the word "Bowflex" and had 30 views of the subject within minutes... People know the brands, they know the products, and they are curious as to info on the products from real users... Check out EBAY... The prices of used bowflexes are extremely competitive with new ones, that tells me that NLS is no where near a saturation point as to market share... reminds me of HDI in that regard, so long as the price of used goods maintain steady, the pricing power of the company on new products is increased...
You can start to worry when you see the well maintained, but used product going for a small % of the original price... that would indicate a saturation point is nearing. That apparantly is not the case, and I don't see it being anytime soon.
We also know that there isn't a huge debt waiting for repayment in the future. So long as they keep inventories lean, this company will be profitable for a long time... as they can use a "MAN" system and build according to market demand.
You guys are all excited about ICON's troubles but schadenfreud always comes back to haunt. If ICON cannot survive, it doesn't mean good things for NLS, rather it reminds us that all exercise gadget companies eventually fall down. NLS is in fact on already multiple incarnations - Nautilus itself already went BK, along with a couple of its other acquisitions. I think its next numbers are going to be unsettling, and NLS is just keeping its price up with press releases and pump-jobs at investment conferences.