ARTE needs capital. This sales push, that cost Goosetree her job, was long overdue and isn't enough. Unless some big players, either venture capitalists or perhaps Allergan et al. sees unrealized potential in Artefill, ARTE is toast. They've brought in a CFO who specializes in taking troubled companies into bankruptcy. That is his area of expertise and it tells you where Reinhard's head is at. He's been trying to sell ARTE's potential for years and it just isn't working out. So Goosetree takes the fall and let's start over again.