In the latest CC, mgmt did say they will concentrate more on this.
KORS spring collection of sneakers was just launched online. But instead of a treditional ad campaign, KORS has taken a digital route promoting the collection on Facebook, YouTube, & Instagram as well as the KORS website.
Have you noticed the ads on Yahoo? It is hard to miss them.
During the conference call They said Neiman-Marcus did a fine job managing the website, but they plan a major overhaul, and take it in-house! There is a ton of growth there if they roll it out properly. Most people would rather shop online and get a package delivered to their doorstep.