Yesterday, Michael Kors was the fashion industry’s sole representative in the ‘Titan’ category of TIME’s 2013 Top 100 list, putting him alongside Facebook’s Sheryl Sandberg, Tesla’s Elon Musk and Huawei’s Ren Zhengfei. More than just a successful designer, businessman and TV celebrity, Kors’s inclusion on this list establishes that he is an influencer. Over the past several years, Kors better than almost anyone else in the fashion field has leveraged his own media influence to build his brand into what L2′s Head of Research Maureen Mullen calls the “hottest brand in prestige” today. In the video below, our second in an ongoing series of interviews with the L2 research team, Mullen explains why she makes this assertion, what role digital has played in the brand’s success, and how others in the sector can learn from the Michael Kors example.
Chinese consumers are increasingly looking for kors products. I was asked about its popularity here in the u.s. and at the local mall, I saw some Chinese tourists enthusiastically shopping and examining the products. I need to head down to some kors outlet during a long weekend to see how crowded it will be, especially with foreigner shoppers. I was happy to see long line at kors during the last holidays time. conversely, those lines at coach stores like few years back are gone.