Okay... is this the democrat in you? Trying to tell Shell how he should spend his money? I'm surprised you're not trying to take it from him.
if he doesn't want to buy... my god let him not buy. If he's short... fantastic. I love shorts. Shorts depress the stock, let's me buy more, and more and more... until one day -- and for longs that day could take as long #$%$ years, no sweat -- news comes out, the shorts get roasted, the stock explodes, and we all chuckle.
But if you want to make LOL... I can't even say this with a straight face... if you want to make money flipping 300-600 shares for a quarter... I guess your timeframe is a bit shorter than mine