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Augme Technologies, Inc. Message Board

  • mobileguru20000 mobileguru20000 Oct 22, 2012 9:58 AM Flag

    Adobe Systems Inc.'s Digital Index report says that paid search is on the rise due to mobile technology and social media.

    Adobe Systems Inc.'s Digital Index report says that paid search is on the rise due to mobile technology and social media.

    The Digital Index report analyzes the advertising industry for Q3, 2012, as well as provides an outlook through Q1 2013. By studying advertiser and user behavior from over $2 billion in annualized spending, the tech giant says that overall paid search among advertisers is continuing to expand.

    Mobile technology --- including the adoption of tablets and smartphones equipped with 3G and 4G networking -- is one of the main factors for this boost in growth. However, cost-per-click (CPC), conversion rates and return on investment (ROI) varied across PCs and mobile devices.

    In addition, the report finds that brand engagement is growing on social media site Facebook, which could make it a valuable social advertising channel businesses can exploit to reach consumers.

    David Karnstedt, senior vice president, Media and Advertising Solutions, Digital Marketing Business, Adobe said:


    "Mobile and social continue to play key roles in digital marketing growth. Smart marketers are activating this data; taking advantage of opportunities such as advertising on smartphones and tablets as well as capitalizing on Facebook's platform changes to reach customers in a more personalized way. By strategically adding these elements, marketers exponentially increase their overall ROI and can then accurately attribute value to each channel."