“A difficult situation that is very obvious but not discussed or addressed.”
That’s just one of I’m sure many definitions of the phrase “elephant in the room.” Frankly I don’t really care which definition you subscribe to. The fact of the matter is that mobile marketing – despite all it’s continued hype and promise has been severely under utilized by marketers of all shapes and sizes.
According to eMarketer:
•Time spent using mobile devices for activities such as internet and app use, gaming, music and others has more than doubled in the past two years.
•This year, the amount of time US consumers spent using mobile devices—excluding talk time—will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in 2010
The point is that marketers can obviously see the massive shift into mobile marketing and mobile advertising. There is most assuredly a tremendous opportunity to set yourself apart from your competition by taking full advantage of the fact that more and more consumers are going mobile. And isn’t that Marketing 101? Be where your customers are. Get your message in front of the right people at the right time on the right platforms?