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Augme Technologies, Inc. Message Board

  • xtj756666 xtj756666 Mar 1, 2013 5:52 PM Flag

    Mobile Marketing Madness

    Mobile Marketing Madness

    Michael Della Penna | February 28, 2013 | 1 Comment

    It seems every year there is a proclamation that this will be the year for mobile marketing. Well, it's just not that simple. The fact is, mobile usage is growing steadily each and every year, accounting for a larger and larger percentage of how we communicate with others, interact with brands and marketing, and shop and purchase products and services. This steady growth is best represented in the studies that look at the compound annual growth rates across various metrics such as data usage, advertising, payments, and more. The truth is this is the decade for mobile as we make the steady transition from our desktops and laptops to spending the majority of our time on our smartphones and tablets. Don't believe it? Take a look at the facts:
    •Mobile data usage. According to Cisco, mobile data traffic will grow at a compound annual growth rate of 66 percent between 2012 and 2017, reaching 11.2 exabytes per month by 2017.
    •Mobile advertising. According to new estimates from IDC research, U.S. mobile advertising will grow at a compound annual rate of 47 percent with mobile's overall share of digital marketing advertising accounting for 21 percent by 2016 - up from 6 percent today.
    •Mobile payments. Both Gartner and Forrester have made strong predictions on the growth of mobile payments. In fact, Forrester believes that the U.S. mobile payments market will hit $90 billion by 2017, a 48 percent compound annual growth rate from the $12.8 billion spent in 2012.

    So as marketers, what will it take to protect our customer relationships and, more importantly, flourish in a mobile world?
    1.A focus on the mobile experiences: make mobile design a priority - responsive design. Look at each digital channel and optimize. While HTML5 websites and mobile landing pages are a given (particularly for retailers), much more is required. To create great mobile experiences, be s

    Sentiment: Strong Buy

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