what Nippy said 7 months ago!...
Sept. 6, 2012 Forbes
The call on Facebook’s predicament is to buy stock in ValueClick, which I have done. I very rarely buy Internet stocks because of their sky high valuations, but here is an Internet stock with a “sensible” valuation.
I use “sensible” from a ‘value investor’s point of view, as I discuss in A Beginners Guide to Value Investing, of course; one not paid much attention to in the fashionable end of the U.S. market. A P/E of 12 is attractive, a sales to price of 2, a mere 20% of Facebooks. Those numbers work for me.
ValueClick demonstrably can do advertising. They monetise a broad range of what most people would class as “low quality” inventory, the kind of inventory Facebook has. Facebook thinks it is “high quality,”