Probably the most dynamIc & interesting part of this company is the Blu segment. On track to generate in excess of $250M in sales this year, and $1B within 3 years. Blu is the revenue driver behind this income & growth stock.
They will do great in this venture. E-Cigs are all the rave here in Orange County CA. Its actually starting to get weird to see a traditional smoker around here. Not saying it's taking off all over, I don't know about that... But usually trends follow major US cities, and this isn't going anywhere. If you haven't tried an E-Cig, go check it out for free at your local smoke shop. They are amazing! There is a huge upside in VPCO (Vapor Corp) that is the only pure play on E-cigs right now, and a great spec play. Check em out, I'm up while everyone else is red today. Lo will do great though as well. Just not as much upside potential as VPCO now. They're price is only at .92 after todays 20% run up.
The "celebrity" that LO is using is a total piece of garbage. As an example, he was caught peeing in front of the Roosevelt Hotel on Hollywood Blvd....a very upscale hotel for a schmuck like their spokesperson.