The reality is that the competition mostly sucks. There are about 5 companies that you could call competition. Several in Canada one in Santa Barbara. I called each of them a while ago. Most only do the random phone number or an 800 number. Most had no voice mail and did not have the outbound faxing option either. None are publicly-held and therefore doubtfully have the capital to make a major dent, at present.
Competition is always a concern, but luckily not a huge issue at present in my opinion.