My vague two cents... The fact that JCOM pushed up their pricing by such a high percentage means to me that they have been getting too much business for them to handle or a lot of business. A company has to be very confident to push the pricing so much higher. IMO
Was it a 30% increase across the board? Correct me if I'm wrong.
As for the shorts, I still think that you are making a mistake. If this thing moves up much more, plus more good news comes out, then brokerages are going to start forcing shorts to cover to protect themselves. I bet.
J2 operates jConnect (available through j2.com)and eFax.com. They raised the rate for the jConnect service from $12.50 to $15 per month and the rate for the eFax service from $9.95 to $12.95 per month. jConnect differs from eFax in that it allows you to receive voice messages in your email as well as send and receive faxes.
J2's primary competition remains onebox.com which continues to charge $9.95 per month for fax service and $12.95 per month for fax plus voice.