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Those would be nice.. although a team in California gives you another 30 million in population and would give Jones 26% penetration of the US market.People think these deals are about pouring rights at a stadium and they don't think it will make Jones a lot of money and they are right... they are missing the big picture:Jones Cola sitting on a shelf next to Pepsi and Coke, Pepsi and Coke are picked 99% of the time if not higher.Jones Cola with Vince Carter dunking over Shaq... now thats a different ball game... once people figure it out it will be too late.. just like GOOG, AAPL, and BIDU
In California..a deal with the entertainment industry is bigger than a sports team. Jones and Pixar?Jones and Disney?Jones and Universal studios theme parks?endless possibilities
Very good idea. Put some Pixar and Disney characters on Jones bottles and see whether the kids pick Coke, Pepsi, or Jones... That would be a coup IMO.
Disney all the way ... think about all the visitors at disney from all over the country ... kids getting bottles with their picture with mickey, et al. Disney would be a real coup ... as well as Six Flags Adventure parks