Well, if one is to look at a success story, such as Hanson Natural, one would find that their profits come from their non-core energy drink 'Monster', so much so, that they renamed the company and stock symbol after the huge rally and 2:1 spilt.
Can Au Naturel or Whoop*ss be that successful??? Whoop*ss doesnt seem to be gaining traction. How much did it cost to develope 'Au Naturel' in term of shares printed??? a million or so???
At this point, JSDA is on my backburner...if Meissner succeeds in his 2016 revenue projection of 100 million, that'll be great; if not...it'll come off other gains.
Time will tell, and in the meantime, life goes on...