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Jones Soda Co. (JSDA) Message Board

  • dogma_blade dogma_blade Mar 30, 2012 9:16 PM Flag

    Comparing 2012 predictions

    Here are my calls for this years (2012) numbers versus Nutjobs calls.It should be interesting to see how it plays out.


    ****************** NutJob ************* Dogma

    Revenue ********** 19.1M (10%) ********* 20.5M (18%)
    Gross Margin ****** 20% **************** 25%
    SGA ************** 13.2M ************** 11.5M
    Loss************** 8.6M *************** 6.37M
    Out of cash******* September 12th****** End of year
    **************** (incl credit line)****** (with the credit line)

    Pricing was changed last year but will not be changed this year.While core dollar sales only increased 10% the unit sales increased 15%. If they only increase on that a few percentage points 18% should not be difficult to reach.In addition since they only sold 70,000 dollar's worth of non core and 0 dollars of syrup last year there is not much of an overhang to make up.

    Even though they could make it through the year if they use the credit agreement they are going to need to raise additional capital going into the fourth quarter.

    The sales increases could cause a short term run up (.75) but the stock could pull back again the longer they go in the fourth quarter without raising additional capital.

    The cap raise could be delayed a little if the stock runs to the .90 range this summer as at that point the 3 million in options from the recent sale of stock might be exercised.

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