So it looks like Traner's buy was some exercise of her stock options. The price must have been .50 on the date of the grant. If reading correctly, looks like she could have purchased up to 17.5k?
Traner's Stock Options: Subject to approval by the Compensation and Governance Committee (the “Compensation Committee”), a stock option to purchase 70,000 shares of the Company common stock pursuant to the terms of the Company’s 2011 Incentive Plan (the “Plan”) ........at an exercise price equal to the closing price of the Company’s common stock (as reported on the Nasdaq Stock Market) on the date of grant....... (to be on or prior to the next meeting of the Compensation Committee), such stock option to have a term of ten years and to vest and become exercisable at the rate of 25% one year from the date of grant and an additional 1/48 th each additional one-month period thereafter (subject to your continuous service with the Company). This stock option and any future stock options you may be granted are subject to the Plan (or any successor stock option plan under which such options are granted) as filed with the Securities and Exchange Commission and to approval by the Compensation Committee.