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Jones Soda Co. (JSDA) Message Board

  • dogma_blade dogma_blade Aug 15, 2012 11:13 PM Flag

    reality check

    The stock does not appear to be ready to go an any big run,it has just risen a little closer 1x sales as the cost structure has been brought closer to making the company viable.

    The total of the top line growth can be accounted for by the company replacing their bankrupt distributor in Ireland with a new partner.1/8 or more of the Canadian growth can be accounted for by channel management by moving orders from the first quarter to the second.

    The sales in the US dropped about 9% in the second quarter.If you take talk of strength in the Northwest, the companies strongest US territory to mean sales in the Northwest were at least flat or up slightly that means sales in the other three regions could be down between 12 and 15%. While part of the drop could be due too cutting back on promotional spending it is hardly the sign of a company exploding on the scene.

    While Miss Cue did not take over until the start of this quarter, it is obvious that the reason that Meissner left was because the board was reigning in the promotional spending as they were not seeing any real results.

    Moving forward investors will have to hope for continued strength where the company has strong partners,Canada,Northwest and Ireland.While hoping the drop in sales in the areas with newer or weaker distribution partners is only a temporary issue.

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