i disagree with you. making a profitable soda company is rather easy on a small level. i could go and make soda with a soda stream and put photos on the labels for weddings and charge $3 for a bottle that cost me $1. so easy. instantly profitable.
the hard part is doing $50,000,000 in business. Cue is taking the company in the direction of a tiny profitable company making a couple hundred grand a year selling whatever happens to be selling with a few employees. they do no make soda, so why do they need more than a few employees? i know small law offices that make millions a year. why not open a small law office. or a real estate firm.
and cutting expenses with no regard to sales is so f---g easy a cat could do it. you fire people. done. expenses cut, sales cut. took five seconds. that is why the stock did not react. who wants to buy a tiny slowing soda business with less profit potential than a burger stand?
hence the 29 cent price. but wait, the stock will struggle to hold 20 cent in the next 6 weeks. you might even see 10 cents.