At least they have the new CEO Jenifer Cue who knows how to run a business and was there when jsda was hot. hopefully she will go back to her core market group and get the product onto some shelfs at 7-11 and other mom and pops stores where kids shop.
Jennifer, call Chris Reed, he was interested a few years ago, he could issue more REED shares and absorb Jones into the Reed brand. Might need to reformulate some of the products and doubt you'll get a favorable valuation. Either way, the brand will survive and there should be more cost synergies between the two companies. 1 + 1 = 2.5.