KO shows history of buying out small competitors, before they get to big. If JSDA shows promise of going bigger, good chance that KO will take them out with buyout, before that happens.
If JSDA showed promise this would have happened well over ten years ago. Even with a turnaround strategy and potential new products JSDA has very very little buyout appeal
An idea like this could have happened a handful of years back...but it was rejected