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Jones Soda Co. (JSDA) Message Board

  • adventuesome adventuesome May 11, 2013 8:34 PM Flag

    Did the cc mention Walmart?

    I haven't had time to listen to the call yet. I wonder how the special 6 pk is doing for Walmart. 2 each of blue ras, green apple, and cream soda. They were stocked in the 3 Walmart's in Appleton, WI. Obviously not a huge rev source but it helps, not sure of margin though. Wholefoods won't be a noticeable revenue bump unless it goes national, they've had different product in there for years. (naturals). I do expect some of the contract wins from last year to help revenue 2nd Q though with additional Safeways and Albertons. Revenue should come in 6-6.5 m for Q2.

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    • No mention of WMT but mention of core markets in MW, W and Can. Also mention of independent seller approach (back to roots) No guidance on sales except stronger in summer than winter. I'm looking for match of Q3 as a starter. It would be nice to have an upside surprise but I'm not counting on it.

    • 6mm at 25% GM = 1.5MM GP and SGA around 1.35MM would equal a profit. My modeling puts them at 4.5MM revs (last year seq rev growth from q1 to q2 was 31% and that is where I come up with my projections). They would need 100% sequential growth to get to 6.2MM as you have forecasted. I am a bull but I dont see that as plausible, Please illuminate us on your theory for the incremental growth.

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