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Jones Soda Co. (JSDA) Message Board

  • metrodavef metrodavef May 28, 2013 11:08 PM Flag

    JSDA - $20MM Break-Even Revenue

    Lets see: Q1 Revenue was a weak $3.1MM, some on this board think Q2 revenue will be $4.8MM (55% higher than Q1), that leaves $12.1MM in revenue to be generated in Q3 & Q4 in order to get to the magic $20MM break-even revenue. Does anybody on this board actually believe that Q3 and Q4 revenue will be more than double Q1 revenue if Q2 revenue is a measly $4.8MM??? Suddenly revenue is just going to explode...? Quarter after quarter and year after year of revenue declines and its just magically going to EXPLODE?!

    Man what are you drinking? Oh yeah, you must be drinking the soda. I've got a bridge I can sell you...

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    • There's no requirement to be breakeven for the entire year. I'll be very happy if we are breakeven for either Q2 or Q3. Q2 revenues will be a key indicator. While down from Q2 of last year, they must show significant sequential growth from Q1. We are getting through Q2 and Q3 without the need to raise cash. The need for cash is diminished in Q4 as shrinking inventory is converted to cash during Q4. If turnaround strategy works then we eventually see upside surprise on revenues and earnings (if so, next year is my guess), then investors will look upon JSDA as early stage MNST (formerly HANS).

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