Look at a chart from the past 3 or 4 months, the answer should be plain as day. See how the volume spiked in early April and the price ran, then it consolidated on lower volume. Then it spiked again (vol and price) in early May, then once again consolidation on low volume. Then in late May and mid June. Every time the bulls decide to do some buying, the stock moves up. The only reason it's not now is because the bulls are once again just taking a breather. It's been a perfectly orderly and steady climb for months now, and the worst part for the bears is that it hasn't even gotten crazy or out of hand yet. Once it goes parabolic then you at least have a chance of catching this after it's gotten way overbought, but this move so far has been textbook bullish activity. I'm still puzzled why you think this is a good short, but honestly I don't feel bad one bit that you're going to get squeezed and run away only to never be seen again (under this user name). Karma much?