So what's different about Jones today vs 3 or so years ago plus? The Halloween Cans would be one example I believe. Past ideas were only the hype of new or novelty products, with NO pre-planned distribution plan in place, or just simply hope of website sales, if people saw it there, which is part of why so much ended up in a dollar store. However, with the release of these Halloween cans, they actually already have a partnered distribution plan in place prior to their release. This I think is a JC trademark, and part of her improved JSDA strategy, and signs of a smarter way of doing business. Remember, the improvement doesn't need to be leaps and bounds on hype, but rather nice small steps that support and lead to consistency.
It's nice to see they're doing the Halloween cans again, but I think you're reaching a bit. The Halloween cans always had stores planned to sell them. They were in Target World Market and were never Web only. I always think they should do the Halloween cans in they're best selling flavors such as berry lemonade and root beer as other profitable soda companies do. You don't see A&W rootbeer in different weird flavors for halloween.
Out of the 4 flavors the red licorice got the best score from my son. 2nd was caramel apple. the workers at World Market were raving that caramel apple tasted very realistic. I continue to think traditional flavors in halloween cans would do better. My daughter asked where is the MG grape (they had a few years back in halloween cans. Maybe they could do discontinued flavors in the seasonal cans?? Not a bad idea (which i will send to JC)
i disagree. i do not think you can base growth on novelty items. historically, the novelty flavors have gained press and been joke gifts. the flavors were poor tasting. the current state of the brand is a result of this strategy. Cue seems intent on repeating the marketing ploys of 1999 instead of building a real product base and brand identity. of course they had old distribution plans in target. how do you lose a customer? make them taste turkey gravy soda. sorry. novelty packages and goofy flavors are not how you build a public company in a segment that is slowly and rightfully eroding.
I concur with basehit. Net, you may be 100% correct on tofurkey and some of the xmas packages they put out. But the halloween cans are given out as gifts, and the kids will luv em. The designs are awesome on the cans this year. Kudos to JC and the rest of the crew for getting them on shelves in Target stores as well as other stores. It's been a couple of years, and they have always sold well. Keep away from the weird flavs and focus on core, this is what they are doing. And doing it well.....