Looking back at Jones history, quarters 2 and 3 have similar sales volumes. If Jones simply does the same case sales as quarter 2 (2013). We have a 3% sales gain (Q to Q) already baked in to the 3rd quarter results. This doesn't include the Halloween cans which as far as I can remember were not out last year.
No doubt sales will increase. Does anyone else recall during the Q2 conference call when JC mentioned the "junior sales reps" they just brought on. The consolidation was completed near the end of Q2 and Q3 is the time to grow sales in key markets. Q4 and next Q1 will maintain those markets and continued primary market growth. At the the end of Q1 and leading into Q2 next year will be the beginning of expansion into new markets. JC is not an idiot, there is great long-term growth potential.