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Jones Soda Co. (JSDA) Message Board

  • mirv909 mirv909 Dec 20, 2013 2:59 PM Flag

    Why not exercise some options?

    CEO has barely any vested interest in her own success with a paltry amount of current shares.

    I get it - tax planning, blah blah blah. But do the math. Current share price is .44 and strike price is .29 which gives a taxable amount of .15 up front. If you are so knowledgeable about taxation of options then you know that this difference will be taxed at the capital gains rate of 15% and not the effective rate of the individual.

    So $2M shares x .15 taxable "gain" x .15 tax rate = $45k in upfront taxes. Not the absurd $500k + that has been quoted here. The CEO can cry me a river about having to pay $45k in taxes while the shareholders pay her a $170k / year salary.

    She has no vested interest in her own success and seems to not believe in her own plan. Not to mention she doesn't even have to exercise all her options - just some - please, just a few - show me you think you will succeed.

    Come on CEO - I want to buy in here but the position I am considering is way bigger than the share count you currently have. I'm not going to be more vested in your success than you are.

    That's silly.

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0.41+0.0100(+2.50%)Oct 21 3:32 PMEDT