i commented extensively on reeds board. frankly, it is a buy now under $6. 2x sales. and growing so it is a no brainer. like free money. however, chris reed really f--ked up. and in five different ways. he does not know how to grow the company at this stage. he is lost. clueless. in over his head. he needs to bring in the right talent and go develop flavors and concoctions someplace. he could not market his way out of a paper bag. but they have good products. jones doesnt. jones mgmt think they have amazing products and are constantly flustered that they dont sell. reed thinks he is a master ceo/cfo/cmo/coo. and he is a guy who really likes making soda in his garage and is good at it. reeds will fix itself because people want the product. jones needs a complete overhaul before they file chapter 11.