In a stunning and rather unexpected turn of events BFRO (Bigfoot Field Research Organization) issued a loud PR today reassuring the public that they stand behind Jones and feel for the struggling beverage company as sightings of their soda have diminished sharply and many feel that Jones Soda is nothing more than urban legend. "We at BFRO know and understand the company's frustration as being referred to as nothing more than a legend and can confirm that one bottle of the company's soda was indeed spotted two weeks ago by a camper who got lost on Highway 1". The camper, who wants his identity kept secret was understandably spooked when he came across the bottle of soda and didn't want to be subject to public ridicule for being considered nuts. Jones, coming off its hugely successful joint marketing campaign with Fiat agreed to churn out a new flavor as a 'back at you' to BFRO called Musky Stank. The new soda reportedly has a musky odor combined with that woodsy unwashed stank that a person can simply never forget.