ANALYST REACTION: This morning, research firms Deutsche Bank and UBS both raised their price targets on Adobe. Deutsche Bank raised its price target on the shares to $58 from $52 and reiterated a Buy rating on the stock. The firm cited higher than expected subscription additions as the primary reason for the increase in its target. .Similarly, UBS raised its price target on the shares to $58 from $50 and kept a Buy rating on the stock. PRICE ACTION: In late morning trading, Adobe rose $3.29, or 6.8%, to $51.43 on more than twice its average daily trading volume. The stock hit a new 52-week high of $52.08 earlier in the session and is up about 36% since the start of the year.