"Microsoft is aiming for a share of the burgeoning market for RFID readers, which will grow 50% next year, to 1.5 billion devices, research firm Venture Development Corp. estimates. "If one reader costs $1,000 or more, we want to bring down that cost significantly by taking a zero off that number," says Drew Gude, a Microsoft program manager. "
I wonder if Microsoft will drive small guys to the corner, Seemed future Margin, earnings in doubt.
You guys are all wrong about MSFT and ZBRA. MSFT is talking about making "READERS". ZBRA makes printers and labelers. Different products approaching the market from different directions. Complimentary not competitive. Do your DD.
MSFT has the market? Huh? Where do they deliver printers?