From today's press release, the only brand they own is the ZizZazz line pf products. The rest of the products mentioned on their website they act as a product developer for other company's or they provide the marketing for other company's products.
About Premier Brands Inc.
Premier Brands is a goods incubator in the business of creating, acquiring and marketing consumer packaged goods, primarily beverages and nutritional supplements, and selling them into supermarkets, pharmacies and convenience stores. The company's vision is to support social entrepreneurship with new product development, consulting and mentoring. Premier Brands also owns the ZizZazz line of nutraceuticals.
BRND was involved in the product development for Bad Boy Vodka. They dont own the brand. For product development they typically get paid a fee and not a percentage of sales. They have developed a number of products for other companies if you check their website. But their revenues have been very small. In addition, they act as the Brand Manager for Bad Boy Vodka as they have for other products. I highly doubt they get paid a percentage of sales for marketing the product. They likely get paid a monthly fee. This stock is running on alot of incorrect assumptions imo. AB Holdings LLC and Dennis Rodman are the owners of the product, not Premier Brands.
In my opinion, not nearly as much as people believe but it is impossible to know. The CEO doesn't seem interested in answering simple questions like whether they get paid a monthly fee for marketing or whether they get a percentage of sales. If they do get a percentage of sales it certainly wouldnt be as high as some of the numbers which are being tossed around by various posters. Dennis Rodman and AB Holding will get the vast majority of profits.