you are wrong. the ceo and his wife are becoming celbrities in china. his vocal attack against investment bankers was loved in china and talked about all over the news. great publicity in china. people think he is funny. people love his wife. one of the biggest assets is the ceo and his wife peggy yu yu. peggy yu yu is perhaps the #1 woman executive in china. they are getting very famous. tons of free press. she is the next jeff bezos of china.