I believe DANG's brandname is worth much more than $500M. The price of media and books are still very low compare to America. When the books are much more worth reading, the price will go up. Now a lot of books are gabage. For now, I believe that 360buy will never go public and will fall off cliff soon.
VIPS has a market cap of 255.9 million as of close today and DANG has a market cap of 426.7 million. I'm seeing that through Ameritrade. I haven't seen Yahoo, but if they're saying VIPS market cap is higher, they're wrong.